FINALLY REVEALED: How Energy Giant, Aiteo, Sponsored Hit Theme Song for Nigeria's 2018 World Cup Campaign

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- As Super Eagles gets set to claim Aiteo's pledge of $50,000 per goal bonus

BY Pat PA Okon

It is no longer news that Aiteo Group (www.AiteoGroup.com), the Official Optimum Partner of the Nigeria Football Federation (NFF), premiered to industry applause, an official theme song to mentally boost the Super Eagles of Nigeria to go for glory at the Russia 2018 World Cup.

What most Nigerians are yet to know is that the group equally pledged to donate $50,000 to the team 'for every unreturned goal' scored at the Mundial. 

The rousing theme song titled, 'Dem Go Hear Am, meaning "Go Show Them" was put together by Nigeria's Hip-Hop/Afrobeat luminaries; Olamide and Phyno. The Single, has been well received by Nigeria's teeming football and music fans, and is currently enjoying massive airplay with over 1,000,000 downloads recorded across assorted media channels. The hit track had also garnered 7.5 million social media impressions barely 24 hours after release.

Insider sources close to Mr. Benedict Peters, the Executive Vice Chairman of Aiteo Global Group, the Group's sponsorship of the theme song is yet another demonstration of its commitment to promoting football in Nigeria as a means of uniting the people.

Recall that at the launch of the theme song, Mr. Peters had said that: "Football is a phenomenon in Nigeria. You can see and feel its power on every street. It galvanises unity amongst our people, irrespective of ethnic or class differences. As the World Cup kicks off, we solidly throw our weight behind our national team and its ever-effervescent supporters spread across the globe. We look forward to great football moments that will become historic as the Super Eagles play to covet the World Cup trophy,"


At that event, the President of Nigeria's Football Federation, AmajuPinnick, had extolled Aiteo for its unflinching support for football development in Nigeria. 

His words: "Aiteo has been magnanimous, not just to the Super Eagles but in their contributions towards the revitalisation of football in Nigeria and Africa. Our partnership has returned impressive results; we are able to pay our coaches on time and keep our players well motivated. We are glad that Aiteo continues to exceed our expectations always. They are indeed deserving of commendations."

May 2017, Aiteo had signed a N2.5 billion (about USD 7 million) sponsorship agreement with NFF, to cater for the salaries of all national team coaches for a period of five years.

Meanwhile, as the Super Eagles goes into their second group match against Iceland in a couple of hours, they are high hopes that the pledge of $50,000 bonus for every unreturned goal scored by the Nigerian National team at the Mundial, will be claimed by the team and  redeemed by Aiteo.

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